Taking the time to look at your Google Analytics data can be daunting, especially when you are already busy. It can appear complicated, technical, and confusing. I want to show you that learning to demystify your user behavior data can be much more like an exciting treasure hunt.
Google Analytics can help us to answer real-world business and marketing questions like:
- Is my traffic growing, and from where do the best users come?
- Are my offers working, or are people just bouncing off my landing pages?
- What is the most popular content on my website, and what was a waste of time?
- Where do users get stuck in the customer journey I crafted?
- Are my ads already profitable, or am I wasting money?
To me, these are the questions I struggle with in my everyday work as a growth marketer and founder. So it's just practical to take 15 minutes once a week to see if I'm on track or not. And in case I smell treasure, diving deep has been worth it so many times.
Webinar series of 6 videos treat the following topics:
- Survey Reveal
- The Basics - Google Analytics demystified
- Goals & Dashboards
- Display Features
- Google Tag Manager
- Google Data Studio
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